Colour adds meaning, therefore, it is a fundamental part of visual story design and forms an important part of the viewer’s orientation. Colour palette provides information on whether you are indoors or outdoors, what time or season it is, Summer, Autumn or Winter, maybe even another century. Colour can also provide information about a person’s inner state and emotions.
A viewer can be influenced in many ways in using a varied and intentionally used colour palette. We are able to create a night image of a take which has been recorded in daylight. Additionally, we can create a grim and foggy shot from a take which has been recorded in a bright landscape. Or vice versa……. We can create an Autumn world from a fresh and green Summer recording. This does not have to be an elaborate intervention, even a subtle grade can have a great influence on the viewer’s perception. The main thing is to create the right atmosphere using colour creating a continuity which enhances the film’s story.
Unfortunately, colour can also painfully outline mishaps during production. When using different types of cameras and lenses mistakes can be made. For example when one of the ND filters creates a red haze flattening the image or when recording a scene at sunset but the last takes are too dark compared to the first ones. Without colour grading these colours reveal the story of production. Using colour grading we can ensure the colours will tell the story of the film.